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What We Do
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Castle & Rook with Marketerhire offers a wide range of consulting services with the necessary tools and expertise to help grow your business. Specializing in email marketing we partner with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies, and designing high quality and scalable solutions. We'll take care of everything from ideation to execution and make sure you don't have to worry about a thing.
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What Most Businesses Get Wrong About Automation
By Chris Johnson, Lifecycle and Retention Strategist What Most Businesses Get Wrong About Automation When most businesses think about...

Chris Johnson
Jun 173 min read
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Top Tactics for Retaining Subscription Customers via Email
By Chris Johnson, Lifecycle and Retention Strategist Quick take Acquisition is hard. Subscription churn is harder. But the right email...

Chris Johnson
May 213 min read
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My Email Tech Stack for High Retention Brands
By Chris Johnson, Lifecycle and Retention Strategist Quick take  No tech stack replaces strategy. But if you are serious about retention,...

Chris Johnson
May 163 min read
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List Cleaning 101: How Kickbox Helps Save Revenue
By Chris Johnson, Lifecycle and Retention Strategist Quick take: Â Your emails cannot make money if they never reach a real person. Dirty...

Chris Johnson
May 82 min read
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Iterable vs Braze: What Works Best for Ecommerce Brands?
By Chris Johnson, Lifecycle and Retention Strategist Quick take  Both Iterable and Braze are powerful platforms for retention marketing....

Chris Johnson
May 13 min read
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3 Reasons You Need an Email & SMS Pro
By Chris Johnson, Lifecycle & Retention Strategist Quick take: Retention is too important to DIY. If email and SMS are on your plate—but...

Chris Johnson
Apr 252 min read
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How I Build High-Converting Email Journeys in Klaviyo
By Chris Johnson, Lifecycle & Retention Strategist Quick take: Flows aren’t just a nice-to-have. They’re your digital sales team—and when...

Chris Johnson
Apr 212 min read
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Why Every Email Pro Should Use Kickbox
By Chris Johnson, Lifecycle and Retention Strategist Quick take: Â If your emails are not getting delivered, nothing else matters. Kickbox...

Chris Johnson
Apr 173 min read
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5 Lifecycle Email Mistakes That Kill Retention
By Chris Johnson, Lifecycle and Retention Strategist Quick take: Â Most ecommerce brands are not losing revenue because of bad products....

Chris Johnson
Apr 165 min read
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Why you NEED to be Implementing Reels into your Instagram Strategy
You know those short form videos that are all the rage right now? Remember Vine? Yeah, well that turned into TikTok and now Instagram is...

Castle and Rook
May 13, 20213 min read
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How Different Generations Are Using Social Media
Social media is part of every generation's daily routine which is why knowing your target audience's age demographic is essential.

Chris Johnson
Apr 6, 20213 min read
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Email Marketing Is NOT Dead.
For those of you who don’t know… email marketing is not dead. Quite the contrary actually. 99% of people check their email daily. To the...

Chris Johnson
Mar 23, 20212 min read
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The Four Rules We Live by as a Team, as a Business, and as a Business on Instagram
We have four rules when it comes to Instagram, but moreso, they are our own favorite mantras.

Chris Johnson
Mar 9, 20213 min read
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Why We Decided to Offer Social Media Management Services and Who We Are
A brief introduction to our social media management services and our social media managers- Sabrina and Riley.

Chris Johnson
Feb 27, 20213 min read
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Tips to Avoid Burnout and Manage Stress in the Workplace.
If you are guilty of overworking and somewhat cringing right now because of it, then THIS blog is for you.

Chris Johnson
Feb 18, 20219 min read
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Five Reasons Why You Should be Using Email Marketing for Your Blog or Online Business
Email marketing is crucial for your blog. Why, you may ask? We provide five facts to let you know!

Chris Johnson
Feb 4, 20213 min read
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Five Motivational Blogging Tips for Beginners
Five motivational and educational tips for people who want to start a blog.

Chris Johnson
Jan 28, 20216 min read
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Email Template Guide: Part Two
Part two of two. Once you have your general template layouts try these tips to master your email templates.

Chris Johnson
Jan 21, 20214 min read
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Email Template Guide: Part One
If you haven’t templatized your email workflow yet, you are missing out on a major de-stressor! Follow this guide to gain helpful tips.

Chris Johnson
Jan 15, 20217 min read
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Working Remotely and Creating Team Connection
How can we foster team connection even when working remotely? Here are some tips on how to make your team members feel more connected.

Chris Johnson
Jan 10, 20212 min read
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