- Riley Glasgow
Email Marketing Is NOT Dead.
For those of you who don’t know… email marketing is not dead.
Quite the contrary actually. 99% of people check their email daily.
To the 1%, may you live and be prosper but for the rest of us:
In 2018, an average of 293.6 billion emails were sent and received per day, just imagine the number in 2021…well you don’t have to imagine for long because we don't like to leave you hanging.
In 2021, 89% of marketers use email as their primary channel for generating leads & 86% of professionals give priority to email connection. The numbers don’t lie. Email marketing produces a 4200% ROI ($42 for every $1 spent) while marketing emails influence the buying decision of 50.7% of customers.
So if you haven’t put much time or effort into an email marketing strategy, what the $$#%* are you waiting for?!
We think only Gen Xers or Baby Boomers use email right? WRONG. Seventy-three percent of millennials prefer email communication when receiving marketing material.
So if you are thinking twice about email marketing- DON’T. Instead, if you have to overthink anything, think twice about the strategies behind your email marketing and the content as well as the message you want to put forth. So what can you do to make sure your emails connect to the ideal type of brands and clients and that your strategies are worthwhile?
Make your emails more personalized- Think about your emails, just like any social post, as an extension of yourself let’s get real and personal. This will drastically improve clickthrough rates and give your customer a more engaged and personalized experience based on current and previous interaction with your client.
Don’t forget about visuals - Eye candy is wanted. The average time spent in an email is less than 5 seconds. Images are worth a thousand words and will help keep your customer visually engaged with the content you want them to focus on most.
Don’t be afraid of trial and error - Testing will help you understand your customers’ engagement better. By finding out what works and what doesn’t, you can better understand your audience and refine to help improve both open and clickthrough rates.
Leave an impression with your subject line - Subject lines help you breakthrough the clutter in the inbox. It is the first and last impression of a user and it is your chance to standout.
Take note of your engagement analytics - This is critical to understand what is working, but can also be shared with other teams, departments, and superiors that what you are doing is contributing to the bottom line in a positive way!!
If you need any guidance, support and/or help with drafting email marketing templates and content, we are here for you!