Email marketing is crucial for your blog. Why, you may ask? Well, let’s just say that in 2020 there were 3.9 billion email users in the world which means 50% of the universal population is now using email! So, simply, email still stands as one of the most used marketing platforms to date. Not only is the platform huge, and therefore has amazing potential to connect you to your customer base, but emails also connect to your audience in a more clear and direct way. Hopefully all you need to know to get you to actually start email marketing for your blog or online business, but just in case, we will provide five more facts so you cannot deny the importance of this type of marketing.
1. Email marketing is an inexpensive channel for retention.
Firstly, what does retention mean and why is it important? Well, you can think of retention in marketing as “loyalty marketing”, so basically, retention is your subscriber’s or customer’s loyalty to your brand. How happy and engaged is your subscriber with your content? This is very important to note because attracting new customers to your brand costs much, much more than retaining already existing customers or subscribers. Therefore, the low cost and high retention is a major plus in email marketing.
2. Email marketing is a great way to deliver your blog post or newsletter directly to a subscriber.
How amazing is it that you can send information about your blog or business to your subscribers anywhere in the world and at any time?! Not only, can you send them this information, but you are doing it in a very direct and personalized way which is necessary for the retention strategy we mentioned in the previous point. Therefore, email marketing is one-on-one and an intimate way to connect with your subscribers, which makes it more effective than most marketing systems.
3. Email marketing is a great way to test out different content
Keep in mind that you are sending emails to your subscribers who are your very loyal customer base. They know your content and they chose to opt in to receiving emails from your brand. Therefore, their input means the most when thinking of the type of content your customers want to consume. This ultimately means that experimenting with your brand in email is both safe and highly informative. Another tip, don’t be afraid to ask for subscriber feedback in your emails. This will make your emails even more authentic and your customers will feel that their opinion matters which creates even more connection and trust in you and your brand!
4. Email marketing is a way to easily segment and target different subscribers with specific content.
Email marketing is a great way to make sure all of your customers and prospects are getting the right content. In utilizing segmentation, you can create targeted lists of subgroups within your audience allowing you to send them each a more relevant message. Creating segmentation throughout your email list once again allows for more personalized content and the reader will feel more connected and seen by you and your brand.
5. Your email platform is one of the only things you have control over.
Social media is wonderful, don’t get us wrong, but have you ever wondered what would happen to people’s businesses if for some reason a social media platform was discontinued or changed their terms of service,etc.? This is not a far off thought and we have seen it with several social media platforms in the past. For instance, we saw myspace get replaced by facebook and then there was Vine, which is pretty much what tiktok is nowadays. Imagine the influencers and companies that used those platforms as their main way of marketing and how much they probably had to scramble and pivot. This being said, the bottom line is pretty much that things are constantly shifting and evolving, and things will leave us, but what never should is your email list. The only type of evolving your email list should be doing is growing. Therefore, email is one of the safest and most reliable ways you can market your brand.
In the past, we have worked with popular newsletters like Love, Mishka, Counterpoint, Raisinbread by Marketerhire, among others. As an agency, we continue to see the amazing benefits that email marketing provides these companies and so many others. As the online world keeps getting bigger and as people are on their computers more and more (thank you 2020), email users will only continue to increase. Therefore, if you haven’t started utilizing your email list or email marketing, get on it! Good luck on your email marketing journey and if you need any help, please reach out to us!