What We Do
Castle & Rook offers a wide range of consulting services with the necessary tools and expertise to help grow your business specializing in email marketing and social media management. We partner with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies, and designing high quality and scalable solutions.
What We Do
Lifecycle Email Consultation
Looking to develop your lifecycle email program but not sure where to start? Need help planning or executing your next project? We can help with everything you need including segmentation, solutions engineering, ESP specific campaign creation, tracking pixels, analytics, even HTML templates, and so much more.
No matter what stage in developing a good reputation you are in, we are here to help. We examine what your sending strategy is today, how your backend is set up, what is working and what isn't. We then strategize using monitoring tools and best practices to develop a plan to get you back on track or started off on the right foot.
Analytics and Testing
Our staff has the capabilities and expertise to take your emails to the next level. We combine our insights and skills to transform your processes and strategies, and in turn, your company. Through the development of comprehensive dashboards that drive detailed testing strategies, we will be able to help take your data and create a well-oiled email marketing machine.
Social Media Management
Planning and strategizing your social media can be quite the headache. Let us guide you. We are here to take your ideas, strategies, and campaign goals to the finish line. We can help with everything social media related including setting up your various social media accounts, creating your content, connecting with your target audience, and growing your follower and customer base.
We examine what your organization is doing, wants to do, and can be doing and help to apply the data you have to get the most out of your campaigns. Setting up a robust and accurate data feeds to your technology platforms is key to getting the most out of those expensive contracts. We will help you get it right the first time and ensure that you have the flexibility to complete the campaigns you need.
With how quickly technology evolves it can be challenging to keep up and know what will work best for you and your business. Our team is well versed in what is out there and have the tools to make sure you have what you need and aren't wasting time with tech that doesn't help. We have experience with social media, SMS, mobile push, in app push, the works and will lend that expertise to your business and growth.