3 Reasons You Need an Email & SMS Pro

By Chris Johnson, Lifecycle & Retention Strategist

Quick take:

Retention is too important to DIY. If email and SMS are on your plate—but not your specialty—you’re probably leaving revenue behind. Here’s why smart brands are hiring fractional pros (like me).

Introduction

Founders wear too many hats. Email and SMS shouldn’t be two of them.

Most teams I meet are stuck in campaign chaos. They’re sending emails, sure—but without a real strategy, cadence, or cross-channel support. And that’s where hiring a pro changes everything.

Here’s why going fractional is the smartest move you’ll make this year.

1. We bring strategy—not just sends

If your email plan lives in a spreadsheet and your SMS is just “blast + emoji,” it’s time for backup.

When you hire me, you get:

- Full funnel strategy (not just execution)

- Lifecycle flows mapped to LTV

- Systems that run while you sleep

Real example: I rebuilt onboarding + win-back flows for a beauty brand—38% lift in revenue in 90 days. Without touching paid ads.

2. We protect your sender rep

Deliverability issues are sneaky. One spam trap and your next 10 campaigns are toast.

Here’s what I do:

- Kickbox your list before every campaign

- Suppression logic for disengaged users

- Segmentation that actually works

Less spam complaints, higher inbox placement, and cleaner metrics.

3. We make your channels work together

When email and SMS aren’t coordinated, you’re leaving money on the table.

Smart brands integrate both:

- Flows that include email and text

- Smart timing (email first, SMS follow-up)

- Consistent branding and offers across channels

This is where tools like Klaviyo, Postscript, or Attentive come alive. You don’t just “send”—you convert.

Interested? Reach out to me through my website.