Jose Valdovinos

Jose leads data and performance at Castle & Rook, turning complex analytics into clear, actionable insights. With over a decade of experience spanning merchandising, data science, and eCommerce operations—including seven years at Build.com—he brings a deep understanding of what drives growth at scale.

At Castle & Rook, he oversees reporting frameworks, A/B testing strategies, and campaign optimization. He’s also a contributor to the copy and messaging side, offering a rare blend of analytical and creative thinking. From parsing the “why” behind campaign results to helping craft what gets said next, Jose brings clarity, precision, and impact to everything he touches.