Chris Johnson

Chris brings over a decade of lifecycle and email marketing expertise to Castle & Rook. He’s been the strategic force behind programs for top eCommerce and subscription brands, including FabFitFun, quip, Verishop, and The Tot—leading efforts across retention, acquisition, and CRM infrastructure.

With a unique blend of technical fluency, data architecture knowledge, and deep growth strategy, Chris operates at the intersection of marketing and product, often stepping in as a de facto Director of Growth for his clients. He also leads Castle & Rook’s approach to AI integration—vetting and implementing emerging tools for personalization, automation, and predictive modeling.

He’s the architect behind Castle & Rook’s performance-driven, future-ready approach.